When tourism began to be developed in Bom Jardim da Serra, two accommodation projects were pioneers in structuring this sector: the Santa Rita farm and the Serra do Rio do Rastro Ecoresort. Structured in the late 1980s and early 1990s, the hotels in the mountains began to gain prominence and contribute to the development of a new local economic activity, further boosting the region. In that cycle, other economic segments feared that new ventures would displace labor, especially in fruit growing. The local community was not fully convinced of the benefits of tourism for the city, however, over time, there was a gradual change in perception. The great challenge of the projects was aimed at consolidating the city as a destination sought after by tourists, requiring great efforts from entrepreneurs for proper management, integration for the search for financing alternatives and other adaptations to market fluctuations, especially in the periods of seasonality.
Keywords: seasonality , nature conservation , ecotourism , biodiversity , agriculture