Solutions
for Businesses
The Good Travel Program offers an array of tools to assess, support, and certify the sustainability practices of tourism businesses.
Engage with our tools: The Good Travel Program
Certification tools for Businesses
Additional Tools for Businesses
Engaging with our tools for businesses
About the Good Travel Program
The Good Travel Program supports any kind of businesses in taking the next step towards sustainable development. You can adopt our tools in any sequence, enabling you to get training, support, certification and promotion, whenever you need it.


1. Climate Action Standard or Good Travel Scan
Interactive sustainability assessments and support for micro and small businesses

2. Good Travel Seal
Affordable for all types of businesses, ideal for all SMEs

3. Good Travel Seal +
Sustainability certification covering all GSTC Industry Criteria

4. GSTC-Accredited
Sustainability Certification
for Hotels
Business Certification tools
Good Travel Scan
Good for : all small businesses, products, services
Based on 10 universal sustainability values, our experts help you to identify your own priorities and your roadmap when you are beginning your journey.

Good Travel Seal (+)
Good for : Businesses
The Good Travel Seal is more than just a certification, it is a sustainability management program for all tourism and travel related businesses and facilities, designed to be feasible and affordable especially for SMEs.Â

Additional tools for businesses
Climate Action Standard
Good for : Tourism-related businesses
The Climate Action Standard is a support tool for businesses that want to improve their sustainability performance by focusing on tackling climate change and the aspects that affect the economic well-being of the business. It is built around six important themes from the Good Travel Seal that are strongly related to climate action.

Virus Aware Seal
Good for : Tourism-Related Businesses.
The Virus-Aware Seal is a tool for business in the tourism sector that are committed to implementing effective policies and measures against the transmission of viruses.
