for Businesses


The Good Travel Program offers an array of tools to assess, support, and certify the sustainability practices of tourism businesses.

Engage with our tools: The Good Travel Program

Certification tools for Businesses

Additional Tools for Businesses


Engaging with our tools for businesses

About the Good Travel Program

The Good Travel Program supports any kind of businesses in taking the next step towards sustainable development. You can adopt our tools in any sequence, enabling you to get training, support, certification and promotion, whenever you need it.

Good Travel Program logo

1. Climate Action Standard or Good Travel Scan

Interactive sustainability assessments and support for micro and small businesses

Logo - Good Travel Seal

2. Good Travel Seal

Affordable for all types of businesses, ideal for all SMEs

Logo - Good Travel Seal +

3. Good Travel Seal +

Sustainability certification covering all GSTC Industry Criteria

GSTC Circle

4. GSTC-Accredited

Sustainability Certification
for Hotels

Control Union

Business Certification tools

Good Travel Scan

Good for : all small businesses, products, services

Based on 10 universal sustainability values, our experts help you to identify your own priorities and your roadmap when you are beginning your journey.

Good Travel Scan - Main Image

Good Travel Seal (+)

Good for : Businesses

The Good Travel Seal is more than just a certification, it is a sustainability management program for all tourism and travel related businesses and facilities, designed to be feasible and affordable especially for SMEs. 

Main Image - Good Travel Seal and Good Travel +

Additional tools for businesses

Climate Action Standard

Good for : Tourism-related businesses

The Climate Action Standard is a support tool for businesses that want to improve their sustainability performance by focusing on tackling climate change and the aspects that affect the economic well-being of the business. It is built around six important themes from the Good Travel Seal that are strongly related to climate action.

Climate Action Standard - Main Image

Virus Aware Seal

Good for : Tourism-Related Businesses.

The Virus-Aware Seal is a tool for business in the tourism sector that are committed to implementing effective policies and measures against the transmission of viruses.

Virus Aware Seal - Main Image