for Businesses


We employ a series of tools to assess, support, and certify the sustainability practices of your travel business.


Engaging with our tools for businesses

About the Good Travel Program

The Good Travel Program provides a comprehensive set of practical and transparent tools to certify tourism-related businesses ready to take the next step towards sustainable development

Good Travel Program logo

Our tools follow a chronological order, which not only enables companies at different stages of sustainability to engage and get the most out of the certification process, but also provides a process of constant and challenging improvement for each business’s sustainability ambitions.

Logo - Good Travel Scan

1. Good Travel Scan

Assessment of 10 core criteria for businesses beginning their sustainability journey

Logo - Good Travel Seal

2. Good Travel Seal

Affordable sustainability certification for all types of tourism businesses

Logo - Good Travel Seal +

3. Good Travel Seal +

Sustainability certificationI including the full GSTC Industry Standard

Business Certification tools

Good Travel Scan

Good for : Tourism-related Businesses

Based on only 10 criteria, The Good Travel Scan is a recognition tool to assess the sustainability of companies in the tourism sector that are beginning their journey of improvement to become more sustainable.

Good Travel Scan - Main Image

Good Travel Seal (+)

Good for : Businesses

The Good Travel Seal is more than just a certification, it is a sustainability management program for all tourism and travel related businesses and facilities, designed to be feasible and affordable especially for SMEs. 

Good Travel Seal - Main Image

Additional tools for businesses

Climate Action Standard

Good for : Tourism-related businesses

Awareness about the urgency of climate action is growing fast, both inside and outside the tourism and leisure sector. Many DMOs and businesses already prioritise climate action in their sustainability policies, but climate action is also an economic imperative.

Climate Action Standard - Main Image

Virus Aware Seal

Good for : Tourism-Related Businesses.

The Virus-Aware Seal is a tool for business in the tourism sector that are committed to implementing effective policies and measures against the transmission of viruses.

Virus Aware Seal - Main Image