Lahemaa – Estonia

The Power of Local Stories. Training of the guides who were born at a place where humans and nature live in harmony

Lahemaa is a popular nature tourism destination. Therefore, many tour guides work there, but very many of them come from towns and are not locals. At the same time, national park sets many restrictions on local inhabitants, limiting their working possibilities and consequently a large number of Lahemaa people have to work outside the park and commute every day. Lahemaa Tourism Association (Visit Lahemaa), a local DMO has conducted a training and certification of local people as tour guides for three years, together with several partners. 75 people have got the certification so far.

Keywords: community involvement , authenticity , local empowerment, guiding, training

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