After decades of mistakes and a tourism development model based on the massive attraction of “sun and beach” tourists, today the Quintana Roo region is witnessing the manifestation of a force that calls to protect and care for this magical and diverse ecosystem: jungle, wetlands, underground water system that feeds the transparent coastline with its reef, which have given home to the ancient Mayan culture and today, to the most important tourist centers in Latin America. Together, men and women, convinced that sustainable tourism transforms people’s consciousness, show their love for the natural and cultural magnificence they have inherited, and their commitment to its preservation illustrated with 9 different forms of innovation.
Keywords: Tourism Management, Business & Marketing, Environmental Stewardship, Community Engagement, Water management
