Tourism for People, Nature & Climate

We are a global organisation that supports sustainable destinations, their businesses and their communities.

Destinations in our Programs

Awarded and Certified Destinations

Business Members

Countries

Green Destinations Global Conference 2025

Join a transformative journey toward sustainable tourism at the Green Destinations 2025 Conference. Hosted in the picturesque city of Montpellier, in Occitanie, France, this event gathers thought leaders and innovators from around the world to explore sustainable solutions and exchange best practices. Don’t miss the opportunity to network and collaborate in the heart of the Occitanie region.

DISCOVER THIS EVENT HERE

Green Destinations in your Language

We have created dedicated pages tailored for visitors from different countries and regions.

Click on each image to access the landing page of your choice, featuring relevant information about our local & regional programs.

More pages will be available soon!

Our Programs & Services

For Destinations

We evaluate your destination’s sustainability performance and offer global recognition for accomplishing the ascertained benchmarks.

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For Businesses

We employ a series of tools to assess, support, and certify the sustainability practices of your travel business.

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COMING SOON

Training and Support for Businesses

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COMING SOON

Good Travel Stories Festival

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Good Travel Seal (GTS Level 1 and 2)

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Good Travel Seal (GTS Level 3)

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For DMOs and Tourism Boards

The Good Travel Alliance was launched at ITB Berlin 2025 as a collective of committed destinations, countries, DMOs, tour operators, and experience providers working together to develop travel offers, attractions, tours, and routes that maximize social benefits while minimizing negative impacts on the climate, environment, and culture.

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Good Travel Alliance

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Green Destinations Community

Launched at ITB Berlin 2015, our Green Destinations Community features a strong nexus of our representatives, partners, and ambassadors from around the globe, who strive to make tourism better and more sustainable.

Destinations

Since our commencement in 2014, more than 400 destinations have joined our Awards and Certification Program and Top 100 Stories Competition.

Photo: Eilandgevoel – Goeree-Overflakkee

GET TO KNOW ALL OUR DESTINATIONS

Businesses

The Green Destinations Solutions for Businesses offers an array of tools to assess, support, and certify the sustainability practices of tourism businesses.

Photo: Minamichita, Japan

GET TO KNOW ALL OUR PROGRAMS FOR BUSINESSES

Representatives

Our vast network of Green Destinations Representatives, spreading across 60+ countries, and a decentralised approach make the Green Destinations programs available to destinations worldwide.

FIND YOUR NEAREST REPRESENTATIVE

Our Events

Every year, Green Destinations offers exceptional opportunities for tourism stakeholders to comprehensively discuss sustainable destination management practices and connect with like-minded pioneers and advocates at Green Destinations Events.

Our signature, biannual events are the Green Destinations Story Awards Ceremony at ITB Berlin and the Green Destinations Conference.

Upcoming training