Green Destinations
Top 100 Story Awards
ITB Berlin 2025
The GD Top 100 Story Awards showcase and celebrate the most inspirational initiatives for sustainable tourism development from stories submitted to the annual Green Destinations Top 100 Stories competition.





Green Destinations Story Awards Unveiled
Since 2014, the Green Destinations Top 100 Story Awards at ITB have showcased the most inspiring initiatives for sustainable tourism development in 6 categories based on the nominations for the GD Top 100 Stories. The 10th Edition will take place at ITB Berlin 2025, Tuesday 4 March.
During the event, we will announce the winners of the GD Story Awards, celebrate the newly GD Awarded and Certified destinations, and announce the host destination for our GD2025 Global Conference.
Special Awards
Special Award
ITB Earth Award
This award recognises exceptional contributions to sustainable tourism through destination stewardship, inspiring practices, and effective stakeholder management.
This year the ITB Earth Award celebrates outstanding global leadership and innovation in combating climate change and environmental degradation within the tourism sector.
This story is elected by ITB.
Special Award
People’s Choice Award
This year again, Green Destinations opened a 6th category of awards: the People’s Choice Award – to allow YOU to support your favourite story.
The destination that receives the most votes will be awarded the People’s Choice Award.
Category Awards-Nominated Stories
Category: Destination Management
Category: Nature & Scenery
Category: Environment & Climate
Category: Culture & Tradition
Category: Thriving Communities
Category: Business & Marketing
Meet the Jury

Jonathan Tourtellot
Destination Stewardship Center

Elissa Keenan
Ecotourism Australia

Masaru Takayama
Asian Ecotourism Network (AEN)

Jamie Sweeting
Planeterra

Greg Takehara
Tourism Cares

Katie James
Travel Foundation

Paloma Zapata
Sustainable Travel International

Andreas Dohle
DEL Turismo

Hugo de Jong
Green Destinations

Albert Salman
Green Destinations

Noah Pircher
GD - South Tyrol

Hartmut Wimmer
Outdooractive

Mafalda Borea
Sustainable First

Felipe Vera Soto
GD Representative

Mahadevan P
Green Destinations

Beatriz Barreal
Riveria Maya Sostenible

Bart Hageman
Green Destinations

Bernard Metzger
TravelIndex
Green Destinations Top 100 Story Awards
Thanks our Sponsors and Partners
We are proud to collaborate with industry leaders to support destinations to share their excellent initiatives, and inspire the global tourism industry towards more sustainable development.




