Over the past years, the City of Trebinje has emerged as a tourism hub in the region, experiencing continuous growth in the number of registered overnight stays. However, the COVID-19 pandemic has presented significant challenges to the tourism sector, particularly for tourism operators such as tourist agencies, hotels, motels, restaurants, and sports associations. To address these challenges, it was necessary to find innovative solutions and approaches to enhance the resilience of the local community and businesses in the face of the COVID-19 pandemic and potential future challenges. One potential avenue for improvement was the development of active tourism, specifically outdoor tourism, in the City of Trebinje. The region offers considerable potential for activities such as cycling, hiking, kayaking, canoeing, paragliding, photo tours, forest bathing, and more.
Keywords: cooperation ; the EU4Business recovery program ; outdoor Tourism ; hiking ; cycling