Inverness & Loch Ness – Scotland

Highland Communities bake their way to win the shortbread crown

No shortbread competition in the Highlands of Scotland we hear you cry! Fear not, Visit Inverness Loch Ness pulled Destination Management Organisations together to encourage as many businesses in the community to come together for a baking competition to produce and offer tastings for what they believe to be the best shortbread in the region – all for public consumption!

Keywords: stakeholders collaboration, intangible heritage, marketing, culinary event

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