The road to sustainability is long and arduous, requiring planning, engagement, and collective work from the destinations. The county of Itá has been seeking to follow this path, and an important step was taken towards becoming a more sustainable destination. Their story showcases the development and implementation of their Green Seal Program: creating a collective, comprehensive, and free certification program, which identified practices developed by local businesses and entities, giving them visibility.
Keywords: green seal, certification, business engagement, stakeholders
