In late 2010’s, Ozu embarked in the revitalization of its (physically) vanishing city centre. Preservation of crumbling centennial abodes was the absolute priority. Before long, shops or accommodation facilities brought new life into formerly abandoned houses. But, by way of audit and objections, officials realised that local residents had been carelessly sidestepped. In the lines that follow, attempts to rectify and give locals a participative voice in Ozu’s regeneration efforts are described. Ultimately, ensuing ‘environmental-conscious’ initiatives are introduced.
Keywords: community involvement, intangible heritage, stakeholder management, revitaliasation