Zlatibor – Serbia

Naša Zlatka -Protect local farmers and promote tourism

Zlatibor is a Serbian municipality facing the ongoing dairy crisis and depopulation of the destination. By providing innovative and sustainable solutions it aims to support the local farm economy. The focus is through creating a local dairy brand that connects the local producer while providing high quality dairy products to the tourism local system.

Keywords: dairy, local produce, depopulation, branding, logistics

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