Costa del Sol

A white-label model to certify businesses while strengthening regional branding

Case Studies | Country-wide and Regional Approaches

Costa del Sol’s pioneering Huella Zero (Zero Footprint) initiative, developed in partnership with Green Destinations, demonstrates how a white label approach can successfully tailor global sustainability standards to local business needs. This innovative program enables tourism businesses across the region to achieve step-by-step recognition while maintaining the Costa del Sol’s unique brand identity.

The Huella Zero program adapts Green Destinations’ internationally recognised sustainability framework to the specific environmental and cultural context of Andalusia.

Key to the program’s success is its localized support system, which includes dedicated training workshops on sustainable operations and marketing recognition through the Huella Zero brand, boosting visibility among eco-conscious travelers.

Since its launch, the initiative has engaged hundreds of hotels, restaurants, and tour operators across the Costa del Sol.

Key Project Elements:

✅Business Sector Sustainability Scan

✅White Label Approach (for businesses)

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Scaling Impact: Destination Spotlights

Across the globe, destinations are using our tools to improve visitor experiences, and support local communities. In this section, we’re highlighting case studies from a variety of locations that have successfully implemented our solutions.

From Regional-Level to Country-Level approaches, these stories showcase how our tools are making a real impact on the ground—and how they can support your destination’s goals too.