Mamallapuram or Mahabalipuram located near Chennai on the shores of Bay of Bengal in South India is a UNESCO World Heritage Site and a popular destination. The destination is visited by over three million tourists annually. Therefore, like any other destination, over the years Mamallapuram has faced issues of overtourism and waste accumulation. This Good Practice Story explains how the heritage town professionally managed to segregate waste and became a litter free destination within a span of a few years.
Keywords: heritage preservation , raising awareness , responsible tourism , waste management